'Monopoly anywhere
is not desirable'
Says S Chattopadhyay, G.M.(Customer
Service), Calcutta Telephones
How far has Calcutta Telephones
developed with the changing modes of Communication in this decade?
We have changed a lot with the
changing modes of communication in this decade. From the electromechanical
telephone exchanges, we are now all eletronic. Most of them are converted
into digital electronic exchanges. We are going to start Internet connections
and ISP in a very short time. We are planning to install ATM and the communication
concept is changing to a data mode. In one word, Calcutta Telephones is
trying to reorient itself.
What are your modernisation
programmes?
There are a number of areas
that we have taken up so far for modernisation. Apart from making the exchange
electronic, we are transforming the fault-booking service fully automatic
through interactive voice response system (IVRS). The telephone line in
the business area of the city is being channelised through the optic fibres.
By this optic fibre technology, any lines can be incorporated in a single
-width fibre. At least 35 Kms. of telephone cable has been propagated without
digging the roads through micro tunneling. Another modernisation aspect
is the new bill payment system. Also, we are trying to introduce a single
window call centre concept.
What are your plans to
achieve the customer’s satisfaction?
To become friendlier, we are
motivating our staff with better equipments and training. In some cases,
we should change our approach too. Actually the scenario has changed a
lot what it was a decade ago, though the staff strength has not increased
keeping in line with the increasing number of subscribers. A few days back,
we cut down the initial deposit from Rs. 3,000/- to Rs .1,000/ -. At the
same time, we made the application form free. The transfer of telephone
became easier. We started telephone billing system and ATM and Internet
services too. Each of the exchanges are becoming a full fledged Customer
service centre. Our buzzword is service to the people. Finally, we can
assure, people will find us much more productive and customer friendly
in the coming years.
What are you doing to improve
the billing system?
Already we have a IVRs system
to know anytime about customer’s billing condition. Another option of the
payment through bank account is also open to all. Though it has not been
popular as yet. We are also installing a separate computer network to make
an accurate, prompt payment service. We are going to install a separate
section consisting of senior officers who will look after the billing problems.
At the same time, new software is being developed for a new billing system,
which will sort out all billing problems. And the special team will also
enquire these cases and provide a duplicate bill if necessary.
What is your opinion about
the private participation in the telecom sector?
Obviously, the competition should
be increased. But as we are in a public service, the convenience of common
people is our top priority. So, we cannot put stress on the aggressive
marketing strategy, as done by the private companies. We believe, paying
more attention to the Subscribers can easily be helpful to grab the market.
Of course, after all that, we are a revenue-generating organisation. And
having the adequate infrastructure, we shall remain in the competition
keeping other things in mind. Side by side, the stiff competition will
definitely increase the value for money, and the ultimate beneficiary will
be the customer, and, we believe, monopoly anywhere is not desirable.
What is the present standing
of Indian Telecom Sector in comparison to the global standards?
Our penetration on telephone
density is very low. Higher population and lower per capita income are
the reasons for that. Only the overall economic upsurge in the country
can bring about the telecom revolution. In one word, we have done well
so far but we have a long way to go from here.
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