PEERLESS INN – ONE OF
THE BEST OCCUPIED
IN EASTERN REGION
by A K Chatterjee,Managing
Director,Peerless Hotels Ltd
Even as West Bengal continues
to face the daunting task of industrialising the state, and that too briskly,
the one business sector which is looking ahead is the hotel sector. For
this reason most of the hotels are busy to renovating and refurbishing
their properties to attract more customers. Peerless Hotels are also not
behind. It's also busy to adding new services for creating better value
for money.
The average occupancy
in a city like Calcutta hardly ever crosses the 55 to 60 percent mark.
While it is true that Calcutta offers a locational advantage, termed as
it is as the gateway to the East. it is unlikely that the new investments
planned are driven by such considerations. This is largely because industrial
growth here is extremely sluggish and tourism has not exactly witnessed
frenzied activity. Calcutta is beset with problems galore. Importantly,
business travellers or tourists are less inclined to pay a heavy sum for
the hospitality offered by hotels. Perhaps, this is the reason why a lower
number of top category hotels have come up in Calcutta. So, the government
has a huge role to play. The state government will have to promote three-star
hotels, for instance. It could offer a long lease to private entrepreneurs
to set up such hotels which are not only functional but also affordable
to the average business traveller. of course, the state administration
must ensure that it is offering such land to genuine investors and not
speculators who simply want to deal in land. At the same time, Calcutta
is definitely requires more three-star rooms at reasonable price. Side
by side, these hotels must offer all facilities required by the business
travellers. In general, there is no need for additional five-star rooms,
since the existing ones have a running occupancy of 50 percent or less.
This does not mean that there is no demand for value added services.
On the other hand, the
hotel like peerless Inn are seeing comfortable occupancy rates. It has
still managed to retain its position as one of the best occupied hotel
in eastern region. Peerless Inn's occupancy rate is down only 7 percent
to 68 percent, which is very good under this circumstances. Of course,
the recession has hit this hotel but rather mildly.
Now the five-star deluxe
hotel's tariffs have come down to the level of three-star hotels. Most
of them, are offered a heavy discount. That create a new kind of competition.
To overcome this situation, peerless Inn is also offering discounts to
its bulk customers. Of course it's giving discounts to the customers who
give big volumes.
When one looks at increasing
returns for the hotel, the only way to achieve this is to satisfy the customer.
Naturally, today all the hotels have to concentrate on value added services
to satisfy their guests Peerless Inn too are constantly trying to increase
the services available to its guests. As of now, we plan to put up a fitness
centre as well as a business centre in our attempt to increase the range
of value added services we offer.All equipped with the latest facilities,
the stay at Peerless Inn is truly a pleasurable experience. More, so because
one gets pampered by Peerless Inn's professional Services rendered by a
personal touch. The decor has been executed with an accent on comfort using
pleasing colour schemes and stylish properties. For the pleasure seekers
peerless Inn offers a variety of cuisine at various food and beverage outlets.
Everybody start their day with the famous 'Bichitra' buffet breakfast.
This premier multicuisine dining facility offers hearty and healthy Chinese,
continental and Indian options to fulfill the guest's every gastronomical
dream while he/she enjoy the live entertainment (evening only). 'Aaheli'
-the first of its kind in Calcutta, is the only speciality restaurant serving
authentic Bengali dishes in the traditional fashion. Prepared under the
supervision of a master chef, the menu here serves delectable portions,
altogether making it an unforgettable experience. For coffee breaks 'Nishidin'-the
round the clock coffee shop cum restaurant which is fast becoming a favourite
rendezvous. While to lift up sagging spirits 'Lahari' has a well stocked
bar and expert bartenders to mix just the right kind of drinks. 'Lahari'
is the best stocked bar in town where both city dwellers and weary jetlagged
travellers can wash away their blues or celebrate with chilled bubbly.
Pleasure aside, business
needs too are efficiently taken care of at the Peerless Inn. For both large
and small business meets facilities are there at Alapan, Jogajog, Aakaashpot,
Ekaantikaa and Suchetana with capacity ranging from 15 to 120 covers including
upgraded provisions for business communications.In fact, Peerless Inn is
a perfect place for all kinds of meetings and many other things. But not
only Peerless Inn, to meet the demand in the initial years of the new millennium,
the hotel industry as a whole needs to prepare itself from now.
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