The Small Scale Industries occupy
a very important position in any economy, Traditionally, they produce certain
specialised items for which they enjoy virtual monopoly of skill and expertise
developed over the years. Many items produced in the small scale sector
are also used as raw materials in the large scale industry and thus small
scale industries contribute to large scale production in no small measure.
However, in a free economy, the
small scale industries will have to face stiff and challenging competition
from the large scale industrial sector. In a controlled economy, the small
scale industries are protected from competition from the large scale sector
by means of subsidies, grants, monetary incentives from the Government,
reservation of certain items of production in the small scale etc. In a
free economy, the small scale industrial sector is not insulated from competition
from the large scale sector and for their survival and growth, they will
have to face competition from the large scale sector out of their own ingenuity
and resources.
For this purpose, they will have
to take effective measures in the following areas :
QUALITY CONTROL
The products of large scale industries
are of high quality and precision. In a free economy, the products of the
small scale industry can compete with those of the large scale sector only
if high quality is maintained. To meet the competition from the large scale
sector, the small scale industries should get a share of the export market
for which also high quality products are essential. It would thus be necessary
for the small scale industrial units to introduce quality control measures.
If necessary, they can enlist the assistance of reputed outside agencies
in this regard. In a competitive environment where low cost quality output
is necessary, choice of technology assumes great importance. In a free
economy, the small scale units would have to select that technology from
among the available alternative which would generate cost-efficient and
high quality optimal output. In order to ensure this, small scale entrepreneurs
should preferably have a technical background or, at least, an understanding
of the technical processes involved in production.
MARKETING ARRANGEMENTS
:
Many small scale units have perished
for their inability to sell what they produced. This happened because of
lack of proper marketing arrangements. In a free economy, inadequate marketing
arrangements would only accelerate the downfall of small scale units as
they would have to counter competition from the large scale sector which
enjoys ready market for its products.
The small scale units would be required
to conduct systematic and continuous market research and make endeavours
for making tie-up arrangements with the prospective buyers in order that
the products of the small scale may be readily sold.
ADVERTISEMENT
The products of the large sector
are widely advertised in TV, Radio and Newspapers and are well known. The
small scale industrial units suffer from resource inadequacy and consequently,
most of them, cannot advertise their products on mass media. As a result,
the products of the small scale units are largely unfamiliar and they find
it very difficult to attain their sales goals. But in a free economy, where
the small scale units will have to thrive by competing with the large scale
industries must make adequate publicity of their products. For publicity,
some funds are to be set aside and although initially the profits may b
low, such publicity expenditure will serve the cause of future profitability.
RECOVERY OF RECEIVABLES
The funds of many small scale industrial
units are blocked in receivables. As a result, recycling of funds is affected
and production suffers. In a competitive environment, it must be ensured
that receivable dues are realised with utmost expedition. The small scale
units will have to make special efforts for collection of their dues for
their growth. They may have to utilise the services of factoring companies
for the purpose.
PROFESSIONALISM IN MANGEMENT
Many small scale industrial units
have suffered for proprietary management. Barring very tiny and small units,
management of small scale industries has became complex, Hence, for managerial
efficiency, which is a sine qua non for success of small scale enterprises,
the small scale industrial units are to be managed by the professional
managers in order to compete with the large scale sector which is professionally
managed.
INVENTORY CONTROL
Proper Inventory Control is an essential
pre-requisite for production of an industrial unit. yet, a large number
of small scale units is not aware of this requirement and as a result,
result, they are to remain content with a sub-optimal level of production
affecting their profitability adversely. It is, therefore, imperative that
small scale units familiarise themselves with inventory control techniques
and introduce them particularly in the context of competition in a free
economy from the large scale sector where modern inventory control techniques
are widely adopted.
Many small scale units have become
sick for neglecting the above mentioned areas. In Bengal Circle, the State
Bank of India has financed 2,54,306 SSI units as on 30.9.1997 out of which
31,929 units are sick, which accounts for 12.55% of total number of units
assisted.
The other causes of sickness of
small scale industries are mainly as under :
-
Diversion of funds.
-
Dissension among partners.
-
Shortage of power.
-
Technological obsolescence.
-
Overdependence on purchases by Government.
The small scale units must properly
look after these areas to guard against sickness.
India is now largely a free-enterprise
economy. In India, despite a liberalised economy, the small scale sector
is performing well. In the year 1996-97, the production of Village and
Small industries sector increased to about Rs. 4,81,466 crores recorded
in 1995-96, of which the share of SSI was nearly 80 per cent. The overall
growth of the sector was 9.1 per cent during 1996-97. Employment in the
Village and Small Industries Sector increased to 574 lakh persons as at
March 1997 as against 5534 lakh persons as at March 1996. The sector has
generated an incremental employment of nearly 20 lakh persons thereby registering
growth of 3.6 per cent in employment in 1996-97.
The policies of the Government are
also directed towards the growth of small scale industries. The Government
has since enhanced the investment limit in plant and machinery from Rs.
60 lakh (Rs. 75 lakh for ancillaries and exporting SSIs) to a common limit
of Rs. 3 crores. This would encourage modernisation of existing small sale
industries with adoption of appropriate new technologies in the sector
and stimulate the growth of new small scale units. The Government is also
keen to provide adequate institutional credit to the small scale sector
by ensuring that working capital limits of small scale units are fixed
by the financial institutions at a minimum of 20 per cent of their projected
turnover, as prescribed by Nayak Committee. The Government has plans to
educate the small scale entrepreneurs about economies of scale, arrange
for upgradation of skills and technologies and strengthen export capabilities
for promotion of small scale industries. In India, the small scale industries
are, therefore, poised for growth and development provided they adopt strategies
as mentioned above to overcome competition from the large scale sector.
Thus, the prospects of small scale industries in a free economy are quite
encouraging provided the Government plays a supportive role and adequate
measures are taken to meet the challenges thrown up by the large scale
sector. |