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Aluminium - Shining on the Industrial Scene
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The market knows best, thus goes the old adage. Those who do not respect this learn to do so. It is nice to be a scarce commodity - much in demand. Aluminium producers have witnessed a steady off take and even end users have maintained regular demand during the year.
The aluminium industry which emerged in India in early 1940s (almost half a century later to its invention) and has today, a history of over 5 decades during which period the installed capacity has remarkably grown from 2,500 tonnes in 1943 to 7,14,000 tonnes in 1997-98.
Aluminium production in the country has also progressively gone up from 4,045 tonnes in 1950-51 to 5,53,644 tonnes in 1997-98 both in private and public sector, although the capacity utilization suffered in the past due to non-availability of power to the industry. However, of late the industry has set up Captive Power Plants, thereby reducing the dependence on State Electricity Boards and the production is, therefore, expected to reach a level of about 5,50,000-6,00,000 tonne per year during the 9th Plan period.
The discovery/confirmation of huge bauxite reserves - the ore for making aluminium, in the East Coast has brought about dramatic changes in the Indian aluminium scene. New ventures are envisaged in the coming years in the aluminium industry.
In terms of per capita consumption, India's figure of 0.5 kg. is far behind as compared to industrially developed countries viz. 27 kg. in U.S.A. While the demand in the western world is evenly distribute across usage sector, the same is not true for India. Three key factors i.e. Aluminium Control Act (1970), high prices of aluminium, and increased availability of substitutes have been responsible for shaping the consumption pattern.
The Aluminium Control act (1970) stipulated that 50% of the aluminium production by any manufacturer should be of the Electrical Grade (EC) and it fixed the retention prices for this grade of aluminium. Hence, the demand became skewed towards this relatively low growth usage sector. Also, the application of administered prices meant that the prices of other aluminium products became artificially high. This led to lower growth in demand from other user sectors. The high price of aluminium products encouraged the use of substitutes, mainly steel and plastics, in key usage sectors like construction, transport and packaging. the ratio of price of aluminium to price of steel was as high as 6.7. This inhibited the penetration of aluminium into end use applications where the chief substitute is steel.
Since de-regulation in 1989, however, the aluminium sector has seen a significant shift in consumption patterns. The share of the electrical sector has dropped to 37% in 1996 (from 52% in 1980), while there has been a rise in the share of the transport and construction sectors. With demand for more fuel efficiency in motor vehicles, the usage of aluminium should continue to improve in the transport segment.
The total production of aluminium in India is accounted for by five producers, namely NALCO, HINDALCO, INDAL, BALCO and MALCO. These producers are integrated producers from bauxite mining to metal production. The high capital cost of setting up an aliminium smelter (at around US $ 3300/ton) and the need of a Captive Power Plant, have restricted production only to these producers.
COMPANY
INSTALLED CAPACITY
PRODUCTION (1997-98)
NALCO
230,000
200,162
HINDALCO
242,000
200,607
INDAL
117,000
38,600
BALCO
100,000
88,198
MALCO
25,000
26,077
TOTAL
714,000
553,644
Production has grown by 5.85% in 1997-98 over the previous year.
For the period Financial Year 1981 to Financial Year 1997, Demand growth registered a CAGR of 4.3%. The CAGR during the period 1991-97 was higher at 4.9% (post de-regulation) and in the period Financial Year 1994 to Financial Year 1996), it clocked a double digit growth of 11%, drive by a rebound in the economy. The aluminium sector also capitalised on an average growth rate 25% in the automobile sector during this period. The growth in domestic demand dropped sharply in 1998-99 by 5% whereas Aluminium exports declined by 14.33% over the previous year. This slump can be attributed to the general slowdown in all sectors of the economy. 
With economic growth expected to pick up through fiscal 1999-2000 and the prospect of economic growth being sustained at high levels, we expect a growth in demand for aluminium in the domestic market in the nest three years. World consumption is also set to accelerate with a CAGR of 3.1% projected till the end of this century. 
The Working Group of the Planning Commission has set up the following average annual growth rates upto 2005 AD.
IX Plan 1995-96 to 1999-2000 7.5%
X Plan 2000-01 to 2004-05 7.0%
It is also planned to make a provision of 10% of the domestic demand for export. The planning for marginal surpluses for export will provide the country -
  • a niche in the international trade other dominated by multinational corporation
  • a cushion in the overall production to manipulate fluctuations in internal off-take of the metal noticed repeatedly in the past; and 
  • valuable foreign exchange desirable through the export of the end product of the process chain.
On the supply side, there are no major capacity additions coming up in the near future. 
While taking stock of the aluminium Industry in India, one is tempted to telescope back t6o 32 years, when the Government translated its idea into practice of having aluminium in the core of Indian Industry. The Bharat Aluminium Company Limited (BALCO) which was established as the first PSU in the Aluminium Industry on November 27, 1965 heralded the beginning of a new era. The foresighted policy of the Government to produce aluminium in the public sector is now bearing fruit. Since 1984, BALCO has been producing consistently at a near full-rated capacity level, providing sustenance to vital industries in the Electrical Transport, Canning and Packaging, Consumer Durable, Architectural, Defence and Space Research Sectors by releasing about, 95,000 tonnes of metal per year in the market. It is a happy consummation of its efforts that the Company has been making consistent profits since the last decade.
In over 50 years of existence of aluminium industry in India, the R&D activities have rather been at a very low key, mainly because of establishment of establishment of all production facilities based on foreign know-how, technology, basic engineering including subsequent technical support to further improve operating performance. However, BALCo has proved its mettle by developing and supplying nearly 90% of the special aluminium alloys required for the intermediate range ballistic missile successfully testfired in May, 1989 and subsequent successful testfiring of Agni-II in April, 1999. The Company has also been a proud partner in the development of the surface-to-surface missile Prithvi by developing and supply aluminium alloys required for it. BAKCO's sharp eye for development could be witnessed when it emerged as the first in the Indian aluminium industry to produce alloy rods, which is a feed stock for All Aluminium Alloy Conductors (AAA Conductors) very much in need for today's power transmission lines.The Company has also developed capabilities for production of sophisticated alloys with copper and zinc and other harder groups for aircraft, defence, and other industries. Billets and some of its rolled and extruded products can be manufactured in these alloys.
BALCO is now modernising its Cast-House and Fabrication Plant at an investment of Rs.157 crores by installing a Strip Caster and Cold Rolling Mill to produce thin-gauge aluminium sheets. This will increase the Company's share in the aluminium rolled product market and will augment its profit and increase sales turn-over to cross the 1000 crore mark.
50 years of Indian's independence sees Bharat Aluminium Company Limited(BALCO) as Pd.Jawaharlal Nehru's dreams come true. The ascendancy of the first Public Sector in the Aluminium industry to a position of 'commanding heights" can be gauged from the fact that the Company did the entire project report for the eastcoast project now known as National Aluminium Company limited(NALCO). The aluminium industry in India is now set surge ahead in the years to come.
Contributed by
Syamal K Ghosh
Chairman & Managing Director
Bharat Aluminium Company Limited
Aluminium - Shining on the Industrial Scene
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