NIACL
Yesterday, Today and Tomorrow
By A P Pradhan, General Manager,
New
India Assurance Company Limited
BACKGROUND
The New India was
incorporated on 23rd July, 1919 and commenced transacting business on 14th
October in the same year. There was hardly any Indian company of sufficient
size and resources catering to emerging general insurance requirements
of the country when New India was floated. At that time there were about
150 British, French, American and other foreign companies operating in
the market mostly through managing agencies held by large Indian business
houses.
Sir Dorab Tata recognized
that Managing Agency system was not conducive to the development of indigenous
insurance industry and conceived the idea of forming a large wholly Indian
insurance company.
Recognising that
insurance is a co-operative effort, Sir Dorab Tata succeeded in enlisting
the co-operation of prominent citizens who and founded New 'India. Drawn
from different and competing spheres of Bombay's business world, these
persons gave New India a cast-iron profile. The response was such that
the whole of the Issued Capital of the company was subscribed privately
within weeks and no application could be invited from public.
Operating under
these auspices, the company surmounted its teething troubles and started
clear of tile difficulties encountered. Within a span of less than 10 years,
New India acquired a status of a leader in the Indian market. This was
the result of the drive and enthusiasm of its Directors, the untiring efforts
of its management and the goodwill and patronage of business community.
PIONEERS
New India has been
a pioneer among the Indian insurance companies on numerous fronts. When
the domestic airlines started in 1946, New India offered full protection
to this venture, thus becoming one of the first companies in the world
to constitute an Aviation division. New India also pioneered in handling
the hull insurance requirements of Indian Shipping fleets, which till then
was wholly placed in the London market.
New India also pioneered
in establishing its own training school and introduced the concept of "Model
Offices", a replica of the various operating departments of the company.
The creation of strong technical teams of Head Office level was first introduced
in New India in an insurance company in the country. The testimony to this
is borne the shape of highly skilled expertise in areas like Engineering
and Cargo Insurance.
In the early sixties,
a very innovative concept in marketing was established in the form of '
'Inspector Kit System" wherein a salesman of tile company virtually functioned
as a Mobile Office. This was effectively supported by mechanization of
office work with the help of IBM machines.
NATIONALIZATION
Following the take
over of the management of all the insurance companies by the Government
of India in 197I, and the subsequent nationalization in 1973, New India
was reconstituted under the merger scheme, taking over 23 Indian companies
into its fold. The reorganized New India started operations in 1973 with
a gross premium of Rs.44.45 crores and assets totaling Rs.144.80 crores.
Late Shri B.K.Shah, who was already Managing Director, was appointed as
Custodian of the company at the time of nationalization, and later elevated
to the post of Managing Director. His contribution in building up New India,
both at home and abroad, is part of the history of Indian insurance industry.
At the time of nationalization,
New India was ranked no.3 in terms of premium generation. However within
about 3 years, the Company rose to the number 1 position and has retained
this position since then. Today it enjoys the status of the largest non-life
insurance company, not only in India but also in the Afro-Asian region
excluding Japan.
NEW INDIA'S FOREIGN OPERATIONS
Foreign Operations
commenced in the year 1920 with the setting up of the office in London.
Today the company operates in 23 countries through 33 offices -Network
of 17 Branches, 12 Agencies, 2 Subsidiaries and 2 Associate companies.
Given below is the list of foreign
offices with their year of commencement.
The important features of the company's
foreign operations are as Under:
-
New India contributes almost 80% of
the total premium generated in India through foreign operations.
-
Our operations abroad provide liaison
and insurance support for Foreign Direct Investments made in India for
major projects.
-
The operations offer opportunities and
exposure to our officers in international insurance market.
-
Serve not only ethnic Indian community
and Indian business houses" established abroad, but also wide cross section
of local clients.
-
Growing bi-lateral trade between India
and the country where New India operates.
-
Strengthening of relations with some
of the top international insurers, re-insurers and brokers, which in turn
help our Indian operations.
-
Helps the company to keep pace with
the latest developments in the field of insurance.
FINANCIAL RATING
The Company is
rated 'A (Excellent)' by M/s. A.M.Best Co., one of the oldest and premier
rating agencies in the world, specializing in rating of insurance companies.
The rating was recently reaffirmed by the agency. The rating is based upon
company's superior capital position, strong operating performance, strong
market position and long record of successful operations outside India.
This rating has put tile company on par with some of the world's major
insurance companies.
PERFORMANCE OVERVIEW
(As On 31st March 2001).
· Gross Direct premium of
Rs.3040 crores from Indian operations and Rs.440 crores from foreign operations
- Market share of more than 31%
· Net premium of Rs.2676
crores
· Investable funds Rs.6420
crores (provisional)
· Investment Income Rs.100
crores (provisional)
· Profit Before tax of Rs.422
crores (provisional)
· Total Assets - more than
Rs. 8400 crores (Provisional)
· Capital & Funds – Rs.4600
crores (provisional)
INFORMATION TECHNOLOGY:
History:
New India was the
first company to introduce mechanized computing system in early 1950.
This was followed by batch processing 'DOS system' for accounting at Divisional
Offices. Accounting consolidation and payroll systems was introduced in
mid 80s at Head Office and Regional Offices. The company introduced Front
Line Office Computerisation, an in-house developed system in the year 1994.
This was followed by the introduction of GENISYS in 1998 which is an integrated
software.
Present:
In order to keep
up with the changing times and recognizing tile need for total automation
of systems and processes, tile company has adopted, an IT Plan under which,
every office of the company will be fully computerized and eventually networked.
For this, a special integrated software "GENISYS" has already been implemented
in 350 offices in major centers. These 350 offices account for more than
70% of our business underwritten. In the next phase, the remaining offices
will be computerized by August 2001, after which there are plans to establish
connectivity between the offices.
FUTURE PLANS
The company has
devised Action Plans in the following areas keeping the future intact
· Strategic Issues: Business
Growth and Customer Retention
· Customer Retention in the
face of competition.
· Increase penetration level
to retain premium volume
· Meet demands of different
customer
· Improvement in customer
service levels
· Strengthening of Distribution
Channels
· Strategies for Cost Reduction
.
· People Related Issues:
Redeployment of Manpower
· To gainfully re-deploy
manpower.
· Redesigning of organisational
structure to support business strategies
· Comprehensive overhaul
of HR policies
· Strategies for retention
of talent . Training
· Process Related Issues
· Re-engineering of processes
towards improved customer service
· Strengthening of Risk Management
and Asset Liability Management
· Re-engineering of MIS processes
· Technology Related Issues
· Developing Information
Technology as a tool for competitive advantage
· Meaningful MIS for improve
· Decision Support System
· Strengthen Back-office
systems
· Establish on-line connectivity
The Founder Chairman
of the New India Assurance Company Ltd. Sir Dorab Tata had stated:
"The New India constitutes the commencement
of a new and a large commercial undertaking for India. It is not a Bombay
Insurance Company or a company working solely in India, but may claim to
be a worldwide Company..." The progress made by New India over the
years reaffirms the sentiments of the Founder Chairman Sir Dorab Tata.
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