KVIC: Building Up a Strong
Rural Community Spirit
Source: KVIC, Mumbai
The Khadi and Village
Industries Commission (KVIC) is a statutory body created by an Act of Parliament
(No.61 of 1956 and as amended by Act No. 12 of 1987) Established on 25th
September 1956, it took over the former All India Khadi and Village Industries
Board.
OBJECTIVES
The broad objectives that the KVIC
has set before it are:
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The social objective of providing employment.
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The economic objective of producing
salable articles, and
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The wider objective of creating self-reliance
amongst the people and building up of a strong rural community spirit.
FUNCTIONS
The KVIC is charged with the functions
of planning, promotion, organization and implementation of programes for
the development of khadi and other village industries in the rural areas
in co-ordination with other agencies engaged in rural development wherever
necessary.
Its functions also comprise building
up of a reserve of raw materials and implements for supply to producers,
creation of common service facilities for processing of raw materials as
semi-finished goods and provisions of facilities for marketing of KVI products
apart from organization of training of artisans engaged in these industries
and encouragement of co-operative efforts amongst them. To promote the
sales and marketing of Khadi or products of Village Industries or handicrafts,
the KVIC may forge linkages with established marketing agencies wherever
necessary and feasible.
The KVIC is also charged with the
responsibility of encouraging and promoting research in the production
techniques and equipments employed in the Khadi and Village Industries
sector and providing facilities for the study of the problems relating
to it, including the use of non-conventional energy and electric power
with a view to increasing productivity, eliminating drudgery and otherwise
enhancing their competitive capacity and arranging for dissemination of
salient results obtained such research.
Further, the KVIC is entrusted with
the task of providing financial assistance to institutions and persons
who are engaged in the development and operations of Khadi and Village
Industries and guiding them through supply of designs, prototypes and other
technical information.
In implementing KVI activities,
the KVIC may take such steps as to ensure genuineness of the products and
to set standards of quality and ensure that the products of Khadi and Village
Industries do conform to the standards.
The KVIC may also undertake directly
or through other agencies studies concerning the problems of Khadi or Villages
Industries besides experiments or pilot projects for the development of
Khadi and Village Industries.
The KVIC is authorized to establish
and maintain separate organizations for the purpose of carrying out activities
relevant to its functions and programes.
LARGE PRODUCTION BASE
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KVIC operates mainly through its implementing
agencies viz., 30 Khadi & V.I Boards and thousands of Institutions
and Co-operative Societies.
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The total sales of the KVIC network
in Khadi and Village Industries was estimated as Rs. 7955.10 crores in
2000-2001.
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The employment generated in Khadi and
Village Industries was about 65 lakhs in 2001-2002. Khadi and Village Industries
sector provides a range of diverse products ranging from hand-woven and
hand-spun textiles of Cotton, Silk, Woolen and Polyvastra and various Village
Industry items.
INDUSTRIES UNDER
THE PURVIEW OF KVIC
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“Khadi” means any cloth woven on handloom
in India from cotton, silk or woolen yarn handspun in India or from a mixture
of any two or all of such yarns.
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“Village Industries” means any industry
located in a “rural area” which produces any goods or renders any service
with or without the use of power in which the fixed capital investment
(in plant and machinery and land and building) per head of an artisan or
a worker does not exceed Rupees fifty thousands.
RURAL AREA
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Any area classified as Village as per
the revenue records of the state, irrespective of population.
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It also includes an area even if classified
as town, provided its population does not exceed 20,000.
RURAL EMPLOYMENT
GENERATION PROGRAME (REGP)
To augment the Rural Employment
Generation, the Govt. of India introduced REGP Scheme for viable Village
Industries Projects to be implemented in the rural areas through KVIC.
The eligible agencies to take benefit
of the scheme are (i) individuals (rural artisans/entrepreneurs) (ii) institutions,
co-operative societies, Panchayats and Trusts for projects upto Rs. 25
Lakhs.
In case of weaker section beneficiaries
viz. SC/ST/OBC/Women/Physically Handicapped/Ex-serviceman and Minority
Community beneficiaries/ institutions and for Hill, Border and Tribal Areas,
North Eastern Region, Sikkim, Andaman & Nicobar Islands, Lakshadweep,
Margin Money grant is at the rate of 30 per cent of the project cost up
to Rs. 10.00 lakhs and above this amount up to Rs. 25 lakhs, it is 10 per
cent of the remaining cost of the project.
The borrower is required to invest
his own contribution of 10 per cent of the project cost. In case of SC/ST
and other weaker section borrowers, the beneficiary contribution is to
be 5% of the project cost.
KVIC is implementing REGP in partnership
with Public Sector Banks, Regional Rural Banks sponsored by Nationalized
Banks and on selective basis through Co-operative Banks and Private Sector
Scheduled Commercial Banks.
The Banks sanction 90 percent of
the project cost in case of general category borrowers and 95 per cent
of the project cost to the weaker section beneficiaries/institution and
disburse full amount of the loan.
Activities under Negative List are:
(A) Meat (processing, canning and/ or serving) and Intoxicant items (Production/
Manufacture/Sale). (B) Cultivation of Crops/Plantation, Animal Husbandry,
Pisciculture, Piggery, Poultry etc. and Khadi & Poyvastra and (C) Any
project causing environmental problems. All projects, except those mentioned
in the Negative List are eligible for availing the benefit of this programe.
For efficient functioning of
the scheme, EDP training, workshops and technical training assistance,
exhibitions etc. are also provided.
Hon’ble Union Finance Minister in
Budget Speech for 2000-01 announced that KVIC would introduce common brand
name for marketing of Khadi &Village Industry Products. Accordingly,
KVIC has developed the following brands.
SARVODAYA: “Sarvodaya”
products range consists of day-to-day use items like Toilet Soap, Pickles
Agarbatti, Honey, etc. and is aimed at domestic consumer market. After
successful market feeding, Sarvodaya brand products were launched into
private channel of distribution at Mumbai on 12-10-2001 through Shri Yashwant
Sinha, the then Hon’ble Union Finance Minister. The products include Neem
and Sandal Toilet Soap, Honey and Pickles in the initial phase. Around
5000 retail outlets in Mumbai have been covered for distribution of Sarvodaya
brand products. Sarvodaya products are also proposed to be launched into
private channel at Delhi in October 2002. All the Sarvodaya brand products
are as per the best quality specifications available in the market, i.e.
Toilet Soap conforms to BIS Standards and is of 76 TFM, Pickles are conforming
to FPO standards, Honey is as per Special Grade of Agmark, etc.
KHADI: Exclusive products
like Essential Oils High Fashion Designer Garments, Herbal Products, etc.
were developed under the guidance of the then MoS, Ministry of SSI&
ARI, to cater to the high end market as well as exports. These products
were launched under the brand name “Khadi” and marketed from exclusive
sales outlets at Khan Market, Delhi and Khadi Gramodyog Bhavan, KVIC, New
Delhi. It is also being launched into private channel at Delhi in October
2002.
DESI AAHAAR: The global
trend is in favour of natural and chemical free organic food products and
there is great demand for organic food world over. KVI sector has been
known for its natural and pure products and in fitness of things KVIC decided
to launch organic food ranges like Pulses, Cereals and spices powder under
the brand name “Desi Aahaar” which are pure, natural and desi, in the sense
of being traditional and ethnic in nature. A token launch was done through
Khadi Gramodyog Bhavan, New Delhi on 14-1-2002 on the auspicious day of
Makar Sankranti which has evoked encouraging response and hence it was
formally launched through 14 KVI sales outlets in Delhi on 13-4-2002 (Baishakhi
Day).
SCIENCE &
TECHNOLOGY INPUTS IN KVIC
Since its formation, Khadi and Village
Industries Commission (KVIC) consolidated itself in S&T efforts with
Budgetary support from Government and interaction with premier Research
Organizations under the aegis of CSIR.
Presently S&T approach by
KVIC has two principal routes:
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Through its in-house efforts.
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Efforts through organizations with support
from KVIC.
In-house Centres:
1) Jamnalal Bajaj Central Research Institute (JBCRI), renewed as Mahatma
Gandhi Institute of Rural Industrialization (MGIRI) Wardha. 2) Central
Bee Research Institute (CBRTI), Pune. 3) Institute of Renewable Energy
(IRE), Nasik. 4) Kumarappa National Handmade Paper Institute (KNHPI) Sanganer.
5) Khadi Gramodyog Prayog Samiti (KGPS), Ahmedabad and Rajasthan.
Initiatives: 1) Strengthening
of R&D Institutes, 2) Strengthening of Quality Control in KVI sector,
3) Establishment of Technical Interfaces, 4) Participation in National
Fora.
The Significant
Achievements of KVIC:
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MoU with IIT, New Delhi, for setting
up of MGIRI at Wardha for technology upgradation R&D for the sector.
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MoU with NID, Ahmedabad, for design
upgradation and providing market oriented designs at grass root level in
the sector.
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Umbrella Brands like “Sarvodaya” for
FMCG products, “Khadi” for exclusive up market and “Desi Aahaar” for Organic
Food Range launched.
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Proposal for professionally managed
Marketing Company for promoting KVIC products is under active consideration
of the Ministry of ARI.
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Thrust to Rural Employment Generation
Programe. The scheme has been approved for 10th Plan by the Cabinet, Government
of India and annual allocation of Rs. 250.00 Crores has been made for the
Scheme.
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UNDP capacity building projects launched
in the area of Marketing, Pottery, Hand made Paper, Leather, Bee Keeping
etc.
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Mahatma Gandhi Institute of Rural Industrialization.
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Sharp focus on ‘Artisans’ and their
upliftment by all possible inputs through single window approach.
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Convergence and co-ordination with various
agencies engaged in rural development.S
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Streamlining and strengthening of KVIC
through various measures of decentralization and simplification, transparency
and strict monitoring system.
Source: KVIC,
Mumbai
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